[News] KeyEast, SM, YG, JYP & more join forces to establish a new global agency, “United Asia Management”
by VITALSIGN @allkpop
KeyEast, AMENT, Star J Entertainment, SM Entertainment, YG Entertainment, and JYP Entertainment will be joining forces to create a huge Asian management agency named ‘United Asia Management‘!
This joint investment corporate body was created out of an effort to develop an industry that will push ‘Hallyu’ to ‘Asianlyu’. United Asia Management aims to pioneer a globalmarket, and all artists under the six agencies will be under a database system that manages intellectual property rights. A new contents production system will be utilized as well for movies, dramas, and other media. UAM will also be acting as the global agency for artists planning to advance, or currently promoting in, overseas.
On April 8th, the CEO of KeyEast Entertainment, Yang Geun Hwan, stated, “Using the experience each company has in advancing overseas, we will be bringing together each company’s business know-hows and network systems as the base for our new agency. We are looking forward to this collaboration in creating a synergistic effect for the advancement of not only Korea’s entertainment industry, but Asia as well.”
UAM will be officially established as of April 2011, and will be the new home to artists such as Jang Dong Gun, Hyun Bin, Shin Min Ah, Bae Yong Joon, Kim Hyun Joong, BoA, Lee Yeon Hee, Goo Hye Sun, Big Bang, Rain, 2PM, miss A, the Wonder Girls, and many others.