Friday, November 13, 2009

[News] Bae Yong-joon promotes Korean tourism in "Smile Campaign"

Hallyu star Bae Yong-joon promotes "Visit Korea 2010-2012" campaign [Korea Tourism Organization]
Official posters of a "Smile Campaign" featuring Hallyu star Bae Yong-joon have been unveiled through the pages of some 40 media outlets, according to his agency on Wednesday.

The actor, who was appointed PR ambassador for the "Visit Korea 2010-2012" campaign last month, will be promoting Korean tourism through the posters released yesterday, BOF Entertainment said in a statement.

In February, a poster featuring the actor smiling in front of traditional Korean palace had been released to Japan's major newspapers including Asahi Shimbun, Yomiuri Shimbun and SPUR magazine.

"We expect this campaign to receive a positive response from Korean people," an official at Korea Tourism Organization was quoted as saying. "Bae Yong-joon has been promoting Korean culture and tradition through his book and a lot of people are relating to that."

Bae recently released photo essay book "Discovering the Beauty of Korea", which contains photographs of various cultural artisans that the actor met during his year-long travels. He authored the book in order to introduce Korean culture such as food, tradition and travel locations.

The 37-year-old actor has been actively promoting Korean culture in Asia since shooting to stardom in the region after starring in 2002 hit TV series "Winter Sonata" alongside actress Choi Ji-woo.

Reporter : Lynn Kim lynn2878@asiae.co.kr
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