original in korean: e-daily 2009/07/20
translated into japanese: 雪のオンニ / JOB
chinese trans-in-brief: snowkin / loveyongjoon
english trans-in-brief: happiebb / bb's blog
Bae Yong Joon is the Epitome of Hallyu,
Kim Hyun Joong is the New Hallyu Star
Who is the most famous Hallyu star in Japan?
We interviewed over 100 Japanese reporters and journalists who have interviewed many Hallyu stars such as Lee Junki, Song Seung Hun and others.
The verdict, still, Yonsame Bae Yong Joon came in tops with an overwhelming win.
The majority of the Japanese media said that they'd ranked Bae Yong Joon as first due to the his extraordinary charisma.
The deputy head from Sanspo's Usami Cultural Editing department said, "It is difficult to describe Bae Yong Joon with words. He has a certain presence, an aura that is unique only to him."
He also said, "Bae Yong Joon also appears to understand the Japanese fans very well."
According to Usami, the other Hallyu stars often appear in paid events and activities in Japan. On the contrary, Bae Yong Joon manages to strike an appropriate balance in this aspect, and this is something that is significantly different from the other Korean stars. In particular, when Bae Yong Joon visits Japan, his first and foremost consideration is always his fans. His value system and thinking is that that the fans will always come first, and not the monetary aspect of things. His way of thinking is being conveyed directly to the fans, and thus he is able to gain the fans' trust, and he earns credibility.
Also, it feels as though Bae Yong Joon does not visit Japan very often; but whenever the fans need him, he will appear and show up at their sides.
It will be very difficult for another Hallyu star to emerge who can surpass Bae Yong Joon, not within a short period of time anyway. Whenever Hallyu stars visit Japan, they will hold concerts and fan meetings, this is practically all that they do. But if they only remain active at such a level and with only such activities, it is very difficult to surpass Bae Yong Joon who has already scaled to the top of the Hallyu peak.
The Japanese media also brought up other Hallyu stars after mentioning the Hallyu Superstar, Bae Yong Joon. They had mentioned DBSK, Lee Byung Hun, Ryu Shi Won, Song Seung Hun, etc. But here, the gap between Bae Yong Joon's status and those Hallyu stars who rank number 2 or 3 is huge. This is something that the Japanese media agreed unanimously.
In fact, a small fraction of the media even took the extreme view of, "If without Yonsama, there will be no Hallyu in Japan."